Paid media judged on revenue: measurement, incrementality, WhatsApp-led funnels, privacy rules and how to stay visible in AI search.
Ten questions to ask a Dubai performance marketing agency before you sign: measurement, incrementality, account ownership, fees, reporting and AI search.
Platforms take credit for sales that would have happened anyway. How geo holdouts, branded-search pause tests and conversion lift studies show what your ads really add.
Every Dubai property ad needs a Trakheesi permit and a Madmoun QR code, including Google, Meta and social posts. What brokers and developers must show, and the fines.
In Dubai and the Gulf, customers would rather message than fill in a form. Per-message pricing, the 1 October 2026 changes, and a WhatsApp funnel that converts.
How to measure ads to UK and EU audiences legally: cookie consent, Google Consent Mode v2, server-side tagging, self-hosted fonts and the European Accessibility Act.
AI answers now sit above the blue links. What the 2026 evidence says about clicks, which AI crawlers to allow, and how to structure pages so AI engines cite you.
A high ROAS can hide a loss. Why Meta, Google and TikTok each claim the same sale, and three tests that expose attribution inflation and broken tracking.
Tell me the goal, the timeline and the budget you have in mind. I reply to every enquiry myself, usually within one working day.